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Summary

CHAPTER 1: The Golden Age of Personal Data: How to Regulate an Enabling Fundamental Right? @ Page 7 CHAPTER 2: From Personality to Property @ Page 27 CHAPTER 3: The Failure of Control Rights in the Big Data Era: Does a Holistic Approach Offer a Solution? @ Page 55 CHAPTER 4: The Ambivalence of Algorithms @ Page 85 CHAPTER 5: Blurring Boundaries of Consumer Welfare @ Page 121 CHAPTER 6: The Rise of Big Data and the Loss of Privacy @ Page 153 CHAPTER 7: Big Data, Open Data, Privacy Regulations, Intellectual Property and Competition Law in an Interest-of-Things world: The Issues of Accessing Data @ Page 191 CHAPTER 8: A Competition-Law-Oriented Look at the Application of Data Protection and IP Law to the Interest of Things: Towards a Wider 'Holistic Approach' @ Page 215 CHAPTER 9: Proprietary Rights in Digital Data? Normative Perspectives and Principles of Civil Law @ Page 253 CHAPTER 10: Personal Data After the Death of the Data Subject-Exploring Possible Features of a Holistic Approach @ Page 273 CHAPTER 11: The General Data Protection Regulation and Civil Liability @ Page 303 CHAPTER 12: Protecting Children Online: Combining the Rationale and Rules of Personal Data Protection Law and Consumer Protection Law @ Page 331 CHAPTER 13: Personal-Data and Consumer Protection: What Do They Have in Common? @ Page 377 CHAPTER 14: The Right to Data Portability and Cloud Computing Consumer Laws @ Page 397 CHAPTER 15: The Interface Between Data Protection and IP Law: The Case of Trade Secrets and the Data base Sui Generis Right in Marketing Operations, and the Ownership of Raw Data in Big Data Analysis @ Page 411 CHAPTER 16: Data as Digital Assets. The Case of Targeted Advertising @ Page 445 CHAPTER 17: Binding Corporate Rules as a New Concept for Data Protection in Data Transfers @ Page 501 CHAPTER 18: The Power Paradigm in Private Law @ Page 527